Britannica has gone Wiki and who looks surprised? They are producing a sort of halfway house between traditional "expert" driven encyclopaedias and the democratic Wiki we have all come to love and hate in equal measure. Knowing stuff is fun and knowledge has never been more accessible; although wisdom is something else again I suppose.
"The Encyclopaedia Britannica has unveiled a plan to let readers help keep the reference work up to date.
Under the plan, readers and contributing experts will help expand and maintain entries online.
Experts will also be enrolled in a reward scheme and given help to promote their command of a subject."